For Arbill · 2026 WBENC National Conference - Salt Lake City

Arbill's Paused Webinar Program: Reignite Demand Generation Post-WBENC 2026

As a fellow WBENC-certified enterprise, we understand the need to empower your marketing team and scale your EHS programs.

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75,000+

events delivered

ISO 27001

security certified

WBENC

certified partner

We've been studying Arbill

Built around Arbill's reality

At the 2026 WBENC National Conference in Salt Lake City, we recognized Arbill's commitment to Environmental Health and Safety and its national footprint in safety products and programs. We also noted the current challenges, including an under-resourced marketing department and a paused webinar program.

With Arbill actively seeking a new Director of Marketing, the need to build robust demand generation is clear. As a fellow WBENC-certified enterprise, EventBuilder offers human-led event services and AI-driven marketing solutions to help you scale your initiatives and strengthen your brand.

Tailored to Arbill's key stakeholders

Director of Marketing

Build a Robust Demand Generation Strategy

The challenge

The incoming Director of Marketing at Arbill faces the critical task of revitalizing the paused webinar program and building a strong demand generation strategy from the ground up, integrating it with existing EHS managed services.

How we help

EventBuilder's AIBuilder division can develop and execute a powerful inbound and outbound lead engine, leveraging our 'Strategy & Demand' offering to fill your pipeline.

Proof: EventBuilder supported Microsoft Commercial Licensing with 400+ events, reaching 180,000 registrants, demonstrating scalable demand generation.

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CEO

Julie Copeland

Enhance Training Delivery with Seamless Event Solutions

The challenge

Julie oversees Arbill's paused webinar program and an under-resourced marketing department, impacting the consistent delivery of safety programs and the search for a new Director of Marketing.

How we help

EventBuilder's 'Production & Live Event' services can manage and revitalize Arbill's webinar initiatives efficiently, ensuring professional delivery and compliance within your Microsoft ecosystem.

Proof: EventBuilder successfully ran Microsoft's first virtual Customer Advisory Board summit, ensuring a seamless, secure, and professional environment.

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Executive Operations and Brand Manager

Sari Pollack

Optimize Your Brand Management

The challenge

Sari manages Arbill's brand and operations with limited marketing resources and the vacant Director of Marketing position, impacting brand visibility for their 200,000+ safety products.

How we help

Our AIBuilder tools streamline content production and enhance brand visibility, allowing Sari to focus on strategic initiatives and amplify Arbill's Truline brand messaging.

Proof: AIBuilder internally increased EventBuilder's content production from one blog post a month to twelve, demonstrating significant efficiency gains.

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Trusted by Microsoft and Regulated Enterprises

We deliver high-stakes events for organizations that cannot afford to fail, ensuring security, compliance, and flawless execution.

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We have been using EventBuilder for our partner events and have great success with the platform. The EventBuilder team is very responsive with excellent customer service. We always get a thorough answer the first time.

— Mike Iem, Senior Program Manager, IoT Marketing and Partner Events, Microsoft

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I truly cannot say it enough, you and the team at EventBuilder have been just absolutely incredible to work with.

— Nicole Porter, Global Programs Engagement Leader, Microsoft

“

EventBuilder was one of the organizations that was more forward thinking than the other options we were considering. Not only did they integrate with Microsoft products, as we are a Microsoft shop, but the platform allowed for a very streamlined process to create and manage events.

— Alice Liang, CEO, SolarTech

Our Core Capabilities

EventBuilder extends Microsoft Teams to deliver enterprise-grade events and AI-driven marketing.

Secure Registration

Teams-centric registration with gating, allow/deny lists, and capacity management, ensuring secure data capture for Arbill's EHS programs.

AI Marketing Engine

Leverage AIBuilder's proprietary Trinity framework to boost Arbill's content production and generate predictable inbound leads for safety products.

Flawless Event Production

Human-led Teams/Town Hall production, live moderation, and 24/5 support to ensure Arbill's webinars and training events run without technical failures.

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