EventBuilder
Arbill

Arbill's Paused Webinar Program + Under-Resourced Marketing Team = Perfect Storm for EventBuilder's Microsoft Teams Solution

Your current Director of Marketing search creates a 2-4 month gap. We bridge it with managed event services and AI-driven marketing tools that work inside the Microsoft ecosystem you already run.

Show Me How to Restart Webinars in 30 Days

We've Been Studying Arbill

Arbill runs 200,000+ safety product SKUs through Unilog cart functionality and manages complex B2B procurement through Oracle and Ariba integrations — but your webinar program is paused while Julie Copeland searches for a new Director of Marketing. That's a revenue engine sitting idle during your busiest safety training season.

Your current tech stack shows Microsoft commitment with Teams already deployed, but you're likely using it for meetings, not enterprise-grade events with registration intelligence, compliance tracking, and seamless CRM data flow. Meanwhile, Sari Pollack is managing brand and operations with a skeleton marketing crew just when EHS training demand peaks.

We've delivered 75,000+ events for Microsoft itself and organizations that can't afford failure. Our service-led approach means your lean team gets enterprise-grade event production without hiring webinar specialists or learning new platforms — everything runs inside the Microsoft ecosystem you already trust.

Specific Solutions for Arbill's Leadership Team

Julie Copeland, CEO

Challenge: Paused webinar program creates revenue gap while recruiting Director of Marketing. Safety training webinars typically drive 30-40% of qualified leads for EHS suppliers, but program restart requires 2-3 months of planning and technical setup.
Our Solution: EventBuilder's Strategy & Demand offering provides complete event planning and managed service delivery inside Microsoft Teams. We handle registration build, speaker rehearsals, live moderation, and post-event reporting while your marketing search continues.

Sari Pollack, Executive Operations and Brand Manager

Challenge: Managing brand consistency across Truline product lines and MyMomentum software while handling operational demands with reduced marketing staff. Brand messaging needs to stay sharp during leadership transition.
Our Solution: AIBuilder's Conference Enablement Pro and content engine took our own marketing from one blog per month to twelve, creating consistent brand messaging at scale. Same toolkit works for safety industry thought leadership and product education content.

Director of Marketing (New Hire)

Challenge: New Director inherits paused webinar program, fragmented marketing tech (LivePerson, Webflow, Oracle integrations), and immediate pressure to rebuild demand generation pipeline for 200,000+ product catalog.
Our Solution: EventBuilder's Registration & Compliance offering provides Teams-native registration with clean data exports to existing Oracle and CRM systems. New Director gets functioning webinar program on day one, not month three.

Proven Results from Named Customers

75,000+

Events delivered for Microsoft alone — including their first virtual Customer Advisory Board summit. When Microsoft trusts us with executive programs, you know the platform scales.

180,000

Registrants reached in single Microsoft Commercial Licensing program. EventBuilder handled registration, production, and reporting for 400+ events without technical failures.

500

Sessions per month EventBuilder supports for Microsoft Enterprise Support Digital. Managed service model means their lean team focuses on content, not logistics.

12x

Content production increase from AIBuilder's internal deployment — one blog per month to twelve. Same AI toolkit available for Arbill's safety industry thought leadership.

"EventBuilder was one of the organizations that was more forward thinking than the other options we were considering. Not only did they integrate with Microsoft products, as we are a Microsoft shop, but the platform allowed for a very streamlined process to create and manage events."
— Alice Liang, CEO, SolarTech (chose EventBuilder over Zoom and Cvent)

Why Microsoft Teams Native Matters for Arbill

Your current Microsoft ecosystem commitment means IT already governs Teams security, compliance, and user access. EventBuilder extends Teams into enterprise-grade events without adding new platforms for security review or attendee adoption.

Unlike Zoom Events (new platform, new security review) or ON24 (self-serve software with no human support), EventBuilder delivers ISO 27001 and 27701 certified managed service inside the environment IT already trusts. Registration data flows cleanly to your existing Oracle and Ariba procurement workflows.

As a WBENC-certified women-owned supplier, EventBuilder also opens diversity procurement paths that large vendors like Cvent cannot provide — important for Arbill's corporate responsibility positioning in the safety industry.

30-Minute Call: Restart Your Webinar Program While You Hire

Let's walk through exactly how EventBuilder can bridge your marketing gap with managed event services inside Microsoft Teams — no new platforms, no new security reviews, no new training for your team.